Electronics Packaging Design, Student Work Packaging Design

Student Work – Jamie Prendergast

by Chris Zawada
July 20, 2010
14706

“I redesigned the Sony packaging for their Vaio, Cyber Shot and EX ear buds. While researching the company, I found a letter from the CEO to stockholders explaining that Sony products “change the way people experience the world.” This statement inspired these packages, which have an outer sleeve with die cuts of the Sony logo and the product name on the back. On the inner boxes are images of nature that relate to the products inside. I wanted the packaging to be clean and simple, but still have an exciting and smart element that would accurately reflect the personality and functionality of Sony products.”

Get the latest packaging design inspiration in your inbox:

Popular designs

Brazucafé: Celebrating Brazilian Coffee Culture Through Design

July 10, 2024

Brazucafé captures Brazil’s coffee culture with its unique blends and thoughtfully designed packaging. Celebrating rural workers, it offers transparency and authenticity, transforming each package into a tribute to Brazil’s heritage.

FutureBrand Sao Paulo Creates Vibrant ‘Gen Z’ Packaging Design for Amstel Vibes

June 25, 2024

“Amstel Vibes redefines Amstel’s brand in Brazil with vibrant packaging targeting Gen-Z. Emphasizing sensory experiences, the design features dynamic colors and glow-in-the-dark elements, capturing the essence of youthful boldness and authenticity.”

Rock Stock Packaging: A Fusion of Rock Music and Culinary Artistry

June 17, 2024

Rock Stock by Liana Bubnova combines rock music aesthetics with culinary appeal, featuring AI-generated and hand-drawn animals in leather jackets. The grunge-styled packaging for beef, chicken, and rabbit stocks stands out with vivid, taste-specific colors.

Creating a Strong Brand Identity: The Journey of Living Things Packaging Design

June 24, 2024

“Developing Living Things packaging involved multiple design stages, feedback, and refinement. With extensive market research, collaboration with brand strategist Jose Debate and design agency Studio Nari, we created a strong, recognizable brand identity appealing to health-conscious, trend-setting millennials and Gen Z.”

Tropicana’s Branding & Packaging Redesign by Sunhouse

July 18, 2024

Tropicana rejuvenates its brand with Sunhouse, blending modern iconicity and heritage. The redesign emphasizes Tropicana’s legacy, highlighting its unique story and craftsmanship, making it stand out as the original, superior orange juice.